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What’s the Difference in a Typeface and a Font? Each has a unique function and exudes a specific style and mood. Iconography (Photos/Illustrations/Icons)ĭesigners are very intentional when choosing fonts for Broadway theatre key art.In the article series, “Breaking Down Broadway Key Art,” we’ll take a look at well-known Broadway shows and examine their key art or title treatment’s unique design elements including: In designing Broadway theatre key art, there are very specific and intentional choices made which all work together to establish and communicate the product, business, or musical’s desired message and voice. As a graphic designer, my everyday tasks involve the visual communication of a concept, brand, or message. Unless you’re in the design or advertising business, you may not have ever thought about what goes into creating a show’s key art and title treatment. Whether it’s on a Playbill cover, a Times Square billboard, atop a taxi, or on your favorite t-shirt, the key art is the visual trigger that ticket buyers associate with a show. Think of any Broadway musical you’ve seen, and most likely the key art (the show’s brand image) is one of the first things that comes to mind.